{"id":256,"date":"2022-08-20T10:04:15","date_gmt":"2022-08-20T10:04:15","guid":{"rendered":"http:\/\/optimaresponse.com\/blog\/?p=256"},"modified":"2024-07-03T04:54:50","modified_gmt":"2024-07-03T04:54:50","slug":"cant-cheat-anymore","status":"publish","type":"post","link":"https:\/\/www.optimaresponse.com\/blog\/cant-cheat-anymore\/","title":{"rendered":"Can\u2019t cheat anymore"},"content":{"rendered":"\r\n

Can\u2019t cheat anymore<\/h2>\r\n\r\n\r\n
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Marketers have been finding newer ways to beat Google. Every time Google comes up with an update, the marketers and especially the SEO specialists have been quick to catch up and find a work around.<\/p>\r\n

I remember one of the first things my first boss told me. \u201cIf there is a law, there is always a sister-in-law” so if you can\u2019t lick the law, find the sister-in-law, the work around to a problem.<\/p>\r\n

The SEO specialists and content creators have been finding this work around and writing content that will satisfy the bots and search engines enough to rank them higher. In most cases, this content is meaningless and does not have enough depth in it.<\/p>\r\n\r\n

As a user \/ searcher you feel cheated because you were looking for a solution to a problem or finding an answer to a question and had to leave unsatiated.<\/p>\r\n\r\n

Not anymore. Says Google.<\/p>\r\n\r\n

Over the next 2 weeks, Google is expected to roll out what is called a \u201cUseful Content Update\u201d.<\/p>\r\n\r\n

The useful content is being defined as a content that is<\/p>\r\n